Our Mission

Mission Statement

Visit Durango serves La Plata County by channeling the power of visitation.

Vision Statement

Visit Durango inspires our community to find balance and make La Plata County an inviting place to live and visit.

City of Durango Lodgers Tax

City of Durango Lodgers Tax “will provide revenues for advertising the community, improving its transportation services, financing new facilities, attracting conferences, conventions and meetings of a commercial, cultural, educational and social nature to the city and to allocate a portion of the revenue derived there for administrative and clerical expenses.”

(Article IV - Lodgers Tax Sec. 23-87 Purpose, City of Durango).

La Plata County Lodgers Tax

La Plata County Lodgers Tax is “designated for advertising and marketing tourism” (1998 DACRA/Lodgers Tax Panel/ Tourism Promotion Agreement).

Visit Durango is committed to providing equal employment opportunities. We do not discriminate about race, creed, color, ethnicity, national origin, religion, sexual orientation, gender expression, age, physical or mental ability, veteran status, military obligations, and marital status with respect to recruitment, hiring, training, promotion, and other terms and conditions of employment.